Analytics and the admin experience, revamped
Analytics and the admin experience, revamped
An overview plus seven dedicated reports, one date picker
Every KPI is on one date picker, down to the day rather than the month.
Dashboards are pre-computed, so they load quickly.
Why this matters: faster answers to "how are we doing", at whatever time window you need.
See who converts, and why
Recipients are tracked from the gift they received to the purchase they made.
See whether gifting wins you new customers or brings existing ones back.
Open a converted recipient and see exactly which gift won them over.
Why this matters: gifting's return on investment is finally visible, not a guess.
Uplift and AOV, compared
See what a gift order is worth compared to a regular order — fair across stores and currencies.
Average order value for gift orders is benchmarked against your regular orders, refreshed nightly.
Why this matters: a clear read on whether gifting is worth more per order, not just in volume.
A gift-card liability report
A dedicated report for accounting, covering outstanding gift-card liability.
Why this matters: one less spreadsheet to maintain by hand.
Numbers that self-correct
Edits, cancellations, and refunds automatically fix the totals — and the whole analytics layer can be rebuilt from scratch at any time if you ever need to double-check it.
Why this matters: your totals stay accurate as orders change.