Klaviyo + Giftnote segments

Klaviyo + Giftnote segments: how to build them and make money from them

If you use Giftnote and you’re not segmenting recipients and gifters, you’re leaving revenue on the table.

• Most gift recipients are new to the brand. They are acquisition hiding inside your orders.

• Gifted orders skew higher AOV. Convert recipients and you lift LTV fast.

• These six segments take minutes to build and plug straight into your existing flows and campaigns.

• Works in Klaviyo and can be mirrored in any ERP you have integrated with Giftnote (e.g attentive, dot digital etc)

Heads up

• Replace any fixed date with your Giftnote go live date

• Klaviyo can’t compare two events directly. Segment 5 is a proxy. Use it to shortlist, then open profiles to verify and tag true converters if needed

Event map used in this guide

Confirm these in your account first:

• Received Gift Order = recipient event from Giftnote

• Placed Gift Order = sender event from Giftnote

• Purchased Gift Card = gift card purchase event

• Placed Order = any order event in Klaviyo

Segment 1. Gift Recipients

Name
Gift Recipients

Why
Everyone who received a gift. Large audience for education and conversion.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Received Gift Order at least once over all time

3. Save

Five ways to capitalize

• Recipient welcome that explains how gifting works on your store

• Small store credit to trigger first purchase

• Three best sellers plus one new arrival

• Delivery updates opt in hook to grow consent

• Preference capture to personalize follow ups

Segment 2. Gifters

Name
Gifters

Why
People who sent gifts. Strong repeat and corporate opportunity.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Placed Gift Order at least once over all time

3. OR: Person has Purchased Gift Card at least once over all time

4. Save

Five ways to capitalize

• Schedule your next gift in two clicks

• Simple gift bundles for common pairings

• Invite to use multi address corporate portal

• Remind about seasonal gifting dates

Segment 3. Gift Recipients who have not purchased

Name
Gift Recipients • Not Purchased

Why
Recipients with no orders. Highest conversion upside.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Received Gift Order at least once over all time

3. AND: Person has Placed Order equals 0 over all time

4. Save

Five ways to capitalize

• Store credit with a short expiry

• Guided picks email so they choose a style

• One click opt in for delivery updates and early access

• Social proof block with top reviews

• Cart recovery variant that references the gift

Segment 4. Gifters with only one purchase

Name
Gifters • One time Buyers

Why
Move first time gifters to repeat.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Placed Gift Order at least once over all time

3. OR: Person has Purchased Gift Card at least once over all time

4. AND: Person has Placed Order equals 1 over all time

5. Save

Five ways to capitalize

• Reminder to schedule the next gift

• Pre built gift bundles with free wrap

• Add to calendar prompt for last year’s gift date

• Small loyalty boost for sending a second gift

• Corporate starter pack CTA if the order looked bulk

Segment 5. Gift Recipients who became customers (proxy)

Name
Gift Recipients • Became Customers

Why
Estimate who converted after receiving a gift using your go live date as the line.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Received Gift Order at least once over all time

3. AND: Person has Placed Order at least once after [your Giftnote go live date]

4. Replace the date with your implementation date

5. Save

Accuracy note
Klaviyo cannot say first purchase happened after the gift event inside a segment. Use this as a guide. Open profiles to confirm and tag true gift converters when needed.

Five ways to capitalize

• Cross sell higher AOV collections

• Review request that references the gift path

• Referral CTA for friends who would love the brand

• Early access to seasonal drops

• Loyalty invite with a started as a gift perk

Segment 6. Repeat Gifters

Name
Gifters • Repeat

Why
High value senders. VIP and B2B audience.

Build in Klaviyo

1. Create Segment

2. Condition: Person has Placed Gift Order greater than 1 over all time

3. OR: Person has Purchased Gift Card greater than 1 over all time

4. Save

Five ways to capitalize

• VIP perks and priority support

• Corporate bulk ordering with CSV upload

• Dedicated account manager outreach

• Set and forget scheduled gifting

• Exclusive bundles for repeat gifters

Grow consent with your Giftnote flows

Goal
Increase opted in customers by adding a consent opt in CTA branch in your flows

Set up

• Create a segment: Gift Recipients • No Consent

  • Has Received Gift Order at least once

  • Not consented for Email

  • Not consented for SMS

• In your recipient flow, add a split

  • If in No Consent, show an opt in with a clear value exchange

  • If consented, continue the normal convert message

Optional accuracy upgrade for the future

If you want exact gift to first purchase tracking going forward, add two light Flows:

• On Received Gift Order

  • If Placed Order equals 0

  • Set Gifted_NonCustomer = true

• On Placed Order

  • If Gifted_NonCustomer = true

  • Set Converted_From_Gift = true

  • Set Gifted_NonCustomer = false

You can keep using the broad segments above while this runs in parallel.
When ready, create a strict segment using Converted_From_Gift = true.

QA checklist

• Open ten random profiles in each segment and confirm events match the label