Understanding Your Dashboard & Analytics

Learn what every Giftnote dashboard metric, order status, and export option means — plus workarounds for search and reporting.

Written By Giftnote Team

Last updated About 2 hours ago

This article covers every section of your Giftnote dashboard — what each metric means, what each status tells you, how to find specific orders, and how to export your data.

Quick reference: Analytics metrics

Your analytics dashboard shows the performance of your gifting channel at a glance. Here's what each metric means and why it matters.

Metric	What it shows	Why it matters
Gifting revenue	Total revenue from orders where a customer added a gift message	Tells you how much of your revenue comes from gifting — most merchants are surprised by how high this is
Gift note count	Number of gift messages sent, with daily and monthly views	Tracks gifting volume over time so you can spot seasonal trends and measure growth
New vs. returning recipients	How many gift recipients are new to your brand vs. already in your database	On average, 74–80% of gift recipients have never purchased from the brand before — this is your acquisition channel
Recipient conversions	Recipients who later placed their own purchase (assisted conversions)	The core return on investment metric — these are customers you acquired at zero advertising cost
Most gifted products	Your top products by gift order revenue and volume	Helps you decide which products to feature in gift guides, holiday campaigns, and homepage merchandising
Average order value comparison	Average order value for gifted orders vs. non-gifted orders	Gift orders typically have a higher average order value — this metric shows you the difference
Gifter breakdown	First-time buyers vs. repeat customers who gift	Shows whether gifting is attracting new buyers to your store or deepening loyalty among existing customers

Quick reference: Dashboard statuses

Each gift message and gift card in your dashboard has a status. Here's what each one means and whether you need to do anything.

Status	What it means	Action needed?
Unfulfilled	The order has been placed but not yet fulfilled in Shopify	No action needed — this will update automatically when you fulfill the order
Tracked	The order is fulfilled and carrier tracking is active	No action needed — Giftnote is monitoring the carrier for a delivery confirmation
Delivered	The carrier marked the parcel as delivered and the gift message was sent to the recipient	No action needed — everything worked as expected
Sent	The gift message has been delivered to the recipient (via email, SMS, or both)	No action needed — the recipient has their message
Scheduled	The gift message is set to send on a future date chosen by the gifter	No action needed unless the customer contacts you to change the date (see "Edit a scheduled gift message" below)
Invalid	A gift card has a configuration issue — most commonly the [gift card product](set-up-multi-gift-gift-card-forms) wasn't set up correctly	Action needed — check that your gift card product has the vendor set to Giftnote, inventory tracking is disabled, and "This is a physical product" is unchecked
Archived	The gift message or gift card has been manually archived	No action needed — archived items are hidden from your active view

If you see Unfulfilled on an order you know was delivered, this is a known status lag. It does not mean the gift message failed — it means the dashboard hasn't caught up yet. If the lag persists for more than 48 hours, contact support so we can reprocess the affected orders.

Quick reference: Analytics metrics

Quick reference: Dashboard statuses

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