Analytics and conversions

Analytics and conversions

Analytics was rebuilt end to end for v3: deeper, faster, and scoped to your own store — right inside the Shopify app.

The report pages

Your Analytics section in the Shopify app opens on a Lifetime page covering everything since install. Its report cards lead to seven dedicated reports: Performance, Gift cards, Multi Gifts, Conversions, Cohort, Gift value uplift, and Products.

• Performance — gifts, sales, spend and conversions on one chart, day by day, compared with the previous period.
• Cohort — how each gift month keeps converting, viewed by conversion rate, cost per conversion (CAC), or return on investment (ROI).
• Gift value uplift — what a gift order is worth compared to a regular order.
• Products — your most-gifted products, with top categories and vendors.

Instant dashboards

Numbers are pre-computed rather than crunched every time you open a page, so dashboards load instantly.

Conversions, tracked properly

A recipient who later buys from your store is tracked from the gift they received to the purchase they made. A dedicated Conversions page shows recipients who converted, split into new and repeat customers, with Conversion rate, Average lag (from gift received to purchase) and Converted sales.