Incentivize Gifting with Shopify Flow + Giftnote

With Shopify Flow and Giftnote, you can automatically reward gifters, recipients, and loyalty members.

Why do this?

• Gift orders are 25% higher AOV than self-purchases

• 74% of gift recipients are new to your brand

• Cashback/gift card incentives protect margins vs discounting

Supported loyalty apps include: Okendo, LoyaltyLion, Growave, Rivo, Yotpo, Rise.ai, Toki, Influence.io, Smile.io, and others with Flow actions.

You can install Shopify flow for free on the Shopify app store

Flow 1: Reward Gifters with Loyalty Points

Encourage customers to gift more by giving them points once their gift is delivered.

Flow setup e.g

• Trigger: Order message delivered – Giftnote Gift Messages & Cards

• Condition: Order total > $100 (or any value you set)

• Action: Add loyalty points to customer (via your loyalty app)

Tip: Awarding points only after delivery prevents cancelled orders from earning rewards.

Flow 2: Reward Tier Upgrades with a Gift Card

Celebrate milestones in your loyalty program with an automatic gift card.

Flow setup e.g

• Trigger: Customer tier upgraded (from loyalty app)

• Action: Issue gift card via Giftnote

• Value: Choose amount (e.g. $25)

• Optional: Add a branded message to the Giftnote email

Flow 3: Incentivize Recipients of Sample Products

Turn samples into conversions by sending recipients a gift card to buy the full-size product.

Flow setup e.g

• Trigger: Order paid – Shopify

• Condition: Order contains SKU/product tag = sample

• Action: Issue gift card via Giftnote (to the recipient)

• Value: e.g $10–$15 toward first purchase

Flow 4: Cashback Campaign Instead of Discounts

Run a cashback-style campaign during BFCM to protect margins and drive repeat sales.

Flow setup e.g

• Trigger: Order paid – Shopify

• Condition: Order total > $150

• Action: Issue gift card via Giftnote (to the purchaser)

• Value: e.g. $20 gift card

Customers pay full price but return to redeem their card on the next order.

Why These Work

• Gifters get rewarded for sharing your brand

• Recipients get an incentive to become paying customers

• Loyalty milestones feel more valuable

• Cashback campaigns replace discounts with repeat purchases

Reach out to support@giftnote.com if you need help setting these up!