2. Incentivize Gifting with Shopify Flow + Giftnote

Example Shopify Flow setups that use Giftnote triggers and gift card actions to reward gifters, recipients and loyalty members.

Written By Giftnote Team

Last updated About 1 hour ago

With Shopify Flow and Giftnote, you can automatically reward gifters, recipients, and loyalty members.

Why do this?

  • Gift orders are 25% higher AOV than self-purchases

  • 74% of gift recipients are new to your brand

  • Cashback/gift card incentives protect margins vs discounting

Supported loyalty apps include: Okendo, LoyaltyLion, Growave, Rivo, Yotpo, Rise.ai, Toki, Influence.io, Smile.io, and others with Flow actions.

You can install Shopify flow for free on the Shopify app store

Flow 1: Reward Gifters with Loyalty Points

Encourage customers to gift more by giving them points once their gift is delivered.

Flow setup e.g

  • Trigger: Order Message delivered (Giftnote)

  • Condition: Order total > $100 (or any value you set)

  • Action: Add loyalty points to customer (via your loyalty app)

Tip: Awarding points only after delivery prevents cancelled orders from earning rewards.

Flow 2: Reward Tier Upgrades with a Gift Card

Celebrate milestones in your loyalty program with an automatic gift card.

Flow setup e.g

  • Trigger: Customer tier upgraded (from loyalty app)

  • Action: Create Gift Card $

  • Value: Choose amount (e.g. $25)

Flow 3: Incentivize Recipients of Sample Products

Turn samples into conversions by sending recipients a gift card to buy the full-size product.

Flow setup e.g

  • Trigger: Order paid – Shopify

  • Condition: Order contains SKU/product tag = sample

  • Action: Create Gift Card $ (to the recipient)

  • Email address: the recipient email from the order's giftnote_email note attribute. Turn on Keep Order Attributes in Giftnote (Settings → Gift Orders → Advanced settings) so Flow can read it.

  • Value: e.g $10–$15 toward first purchase

Flow 4: Cashback Campaign Instead of Discounts

Run a cashback-style campaign during BFCM to protect margins and drive repeat sales.

Flow setup e.g

  • Trigger: Order paid – Shopify

  • Condition: Order total > $150

  • Action: Create Gift Card $ (to the purchaser)

  • Value: e.g. $20 gift card

Customers pay full price but return to redeem their card on the next order.

Why These Work

  • Gifters get rewarded for sharing your brand

  • Recipients get an incentive to become paying customers

  • Loyalty milestones feel more valuable

  • Cashback campaigns replace discounts with repeat purchases

Need help setting these up? Chat with us using the chat button in the help centre or in the app, or email support@giftnote.com.