7. Analytics and conversions
Written By Giftnote Team
Last updated 29 minutes ago
Analytics and conversions
Analytics was rebuilt end to end in our big September 2026 update: deeper, faster, and scoped to your own store — right inside the Shopify app.
The report pages
Your Analytics section in the Shopify app opens on a Lifetime page covering everything since install. Its report cards lead to seven dedicated reports: Performance, Gift cards, Multi Gifts, Conversions, Cohort, Gift value uplift, and Products.
- Performance — gifts, sales, spend and conversions on one chart, day by day, compared with the previous period.
- Cohort — how each gift month keeps converting, viewed by conversion rate, cost per conversion (CAC), or return on investment (ROI).
- Gift value uplift — what a gift order is worth compared to a regular order.
- Products — your most-gifted products, with top categories and vendors.
Instant dashboards
Numbers are pre-computed rather than crunched every time you open a page, so dashboards load instantly.
Conversions, tracked properly
A recipient who later buys from your store is tracked from the gift they received to the purchase they made. A dedicated Conversions page shows recipients who converted, split into new and repeat customers, with Conversion rate, Average lag (from gift received to purchase) and Converted sales.