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Free plan: Gift Audit

1. What Gift Audit shows you

A free look at how much of your store is already gifting, what gift orders are worth, and the gifts you might be missing.

Written By Giftnote Team

Last updated 9 days ago

Gift Audit shows you how much gifting is already happening in your store, what those gift orders are worth, and the gifts that are slipping through without a gift message. It's included on every Giftnote plan, including the free plan, so you can see your gifting potential before you switch anything on.

What we see across Giftnote stores

  • Gift orders are worth 25% more than a store's other orders, on average.

  • 74% of gift recipients are new to the brand. They've never been on the store's email list.

  • About 1 in 10 gift recipients goes on to buy. Of 681,030 gifts sent through Giftnote, 72,735 recipients later placed an order of their own.

  • Gift card recipients spend 30% more than the card is worth.

Here's a 2-minute walkthrough:

On the free plan? Your Home page has a quick check of your last 30 days of orders, under See the gifts you're missing. Select Open uplift analytics to come here for more. The numbers mean the same thing in both places.

Where to find it

  1. Open Giftnote from the Apps section of your Shopify admin.
  2. Go to Analytics in the sidebar, then Uplift.
  3. Choose Last 7 days, Last 30 days, Last 90 days or All time at the top. It opens on Last 7 days.

On the free plan, the other analytics reports are grayed out. They open up on the Core and Professional plans.

Analytics → Uplift: Gift Audit results comparing gift orders with every other order.

How we spot a gift

You don't need to tag anything. Giftnote looks at the orders in your store and picks out the ones that look like gifts, for example where the shipping address doesn't match the customer's own address. We've learned what a gift order looks like from more than 680,000 gifts sent through Giftnote. It's an estimate, not an exact count, so treat the numbers as a guide.

What each number means

NumberWhat it tells you
Gift orders against every other orderThe big percentage at the top: how the average gift order compares with the average of your other orders. +16% means gift orders are worth 16% more.
Gift order and Regular orderThe average value of each, and how many orders each average comes from.
Orders that are giftsThe share of your store orders that look like gifts. For example, 118 of 2,258 orders.
If every order were a giftWhat your sales would be if every order in the range were worth the same as your average gift order. It shows how much bigger your orders could be if more of them were gifts.
Gifts you might be missingOrders that look like gifts but went out without a gift message, split into likely and possible gifts. These are customers who were buying a gift and didn't get the option to add a note. 0 means we didn't find any.
Their salesWhat those missed gift orders were worth.

The Gift vs regular order value chart shows both averages side by side. Your store totals come straight from your Shopify sales data.

Gift orders worth less than your other orders? Across Giftnote stores, gift orders average 25% more than other orders. If yours come in lower, customers are probably buying gifts without a proper way to send them as gifts, so they spend less.

What to do with it

  • A high share of gift orders means gifting already matters to your customers. Adding gift messages makes those orders easier to buy.
  • Gifts you might be missing is the fastest win. Every one of those could have included a branded gift message by email or SMS, sent when the parcel is delivered, and given you the recipient's details to market to.
  • Want to dig into a specific period? Run a Gift Audit scan further down the same page. See the next article.

Black Friday to Christmas is when gifting pays off most. Gifts sent through Giftnote in November and December 2025 turned 17 to 19% of recipients into customers, roughly double the rate for gifts sent the rest of the year. Switch gift messages on before your peak season, not during it.

Ready to switch on gift messages?

Gift messages, gift cards and the full analytics reports are on the Core and Professional plans. Email support@giftnote.com for a complimentary onboarding, and we aim to have you set up within 48 hours.

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