1. What Is Giftnote and How Does It Work?
What Giftnote does for your store, how gift messages, gift cards and Multi Gift work, and how to start setting it up.
Written By Giftnote Team
Last updated About 2 hours ago
Giftnote is a Shopify app that lets your customers send an order as a gift, with a personal message delivered to the person who receives it. You get that recipient's contact details, so you can market to them after the gift arrives.
Want us to set it up for you? Email support@giftnote.com to request a complimentary onboarding. We aim to have you set up within 48 hours. Included on all paid plans.
Why this matters
When someone buys a gift from your store, you know the buyer. You usually know nothing about the person who receives it. Across stores using Giftnote, 74% of gift recipients aren't already on the store's email list.
Giftnote collects the recipient's name and email or phone number when the buyer checks out. It sends the recipient your branded gift message, then passes their details to your email tool (such as Klaviyo) so you can follow up. On average, 11% of gift recipients go on to buy from the store themselves within 90 days.
How it works
Giftnote does three jobs. Most stores start with gift messages and add gift cards or corporate gifting later.
Gift messaging
This is what your customer and the recipient experience:
- Your customer marks the order as a gift. They use the gift message widget, a small form Giftnote adds to your product page, cart or checkout.
- They add the details. They enter the recipient's name, email or phone number, a personal message, and when the message should arrive.
- They check out as normal. The order goes through your usual Shopify checkout, and your warehouse ships it like any other order.
- Giftnote sends the message. The recipient gets your branded email or SMS at the time your customer picked. You decide which options customers see: Send Now, Send Later (a chosen date), On Delivery (when the carrier marks the parcel delivered) or On Fulfillment (when the order ships).
- You get the recipient's details. The recipient shows up in Giftnote and, if you've connected Klaviyo, as a new Klaviyo profile. You can then send them your own welcome emails.
With On Delivery, the message lands while the recipient is opening the box, which is the moment they're most interested in your brand.
Gift cards
With Shopify's standard gift cards, the buyer gets the code and has to forward it. Giftnote sends the gift card straight to the recipient instead, with the sender's message and on the day the buyer chose. You can also send balance reminder emails through Klaviyo.
Corporate gifting (Multi Gift)
Multi Gift is for customers who send gifts to lots of people at once, such as a company thanking its staff or clients. On the Professional plan, the buyer picks products in a Giftnote ordering portal, uploads a spreadsheet of recipients and pays once. Giftnote then creates a separate Shopify order for each recipient, so your warehouse ships them like normal orders, and each recipient gets a gift message.
Key things to know
It works on any Shopify plan.
You can add the gift message widget to your product pages, cart page and cart drawer on any plan. On Shopify Plus you can also add it to checkout.
Your warehouse doesn't change anything.
Gift orders ship like any other order. There are no printed notes to add and nothing for your 3PL (fulfilment partner) to do differently.
Connect Klaviyo to reach recipients.
Giftnote creates a Klaviyo profile for each gift recipient and sends Klaviyo an event at each stage, such as Placed Gift Order, Received Gift Order and Redeemed Gift Card. You use those events to trigger your own emails (Klaviyo calls these flows). Giftnote also sends its own gift emails and SMS, so you can go live before Klaviyo is set up.
The app walks you through setup.
Open Giftnote and follow the Setup guide on the Home page. It ticks off each step as you finish it. If we do your onboarding, we'll send you a Shopify collaborator request (Shopify's way of letting us into your store admin with your approval) so we can work on your store.
Pricing.
Core is $19/month and Professional is $99/month. Both include 20 credits, then cost $1 per gift message or gift card. Professional adds Multi Gift. Your first month is free when you first subscribe, but per-gift charges still apply. The Plans, Pricing & Billing FAQ has the details.